At Vertical Urge we strongly believe in promoting education and performance in school to our customer base. With this in mind we developed our Academics Initiative program in 2006 to give kids an incentive to excel in school in the form of discounts at our store. All you have to do is bring in your original report card within 14 days of receipt and if you have all A’s you will receive a 20% discount off an entire purchase. All A’s and B’s will get you 15% off. The kicker? You can even use these discounts for skateboards and accessories!